Moodboard, literally translated from English, is the mood board. If you prefer (somewhat less literal but with perhaps greater meaning): the style board. 👔
A composition of images, materials, and texts, the relationship of which evokes a given style, concept, or idea.
It is a tool used by designers (fashion designers, graphic designers, interior designers, stylists) to communicate directly and immediately through the use of images.
It can be understood as a visual narrative, a collection of shapes and figures, the sharing of an atmosphere, a series of "moods," rather than attitudes and feelings. 👀
In the fashion, and design worlds, the moodboard thus serves to explain and share an idea or concept. Most useful for focusing the overall sensory and stylistic setting, the moodboard is generally the starting point for any creative agency that wants to communicate with its client.
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